News & Events
What's Occurring?
- Digital & B2 Print Sales Executive Job Vacancy9th January 2012
Are you an experienced Digital and B2 Print Sales specialist?
If you can answer yes to the above then we would love to hear from you!
FastAnt is one of Leicester's fastest growing companies and we would like you to help us achieve our ambitious targets for 2012. We wish to bolster our existing sales team but we are looking for dedicated and adaptable print sales executives who can sell Digital print services to customers who appreciate quality of product and especially quality of service.
FastAnt has an HP Indigo 5000 ink based digital press along with Develop Ineo 6000 toner based digital presses and we want to keep them well fed. FastAnt also uses clever software such as XM Pie to produce complete variable data printing for our customers.
We also have B2 and B1 Lithographic presses at our print factory at Taylor Bloxham so we can offer your customers any variation of print.
At FastAnt we can help you achieve your own ambitions and expand your selling ability to your
customers by virtue of our integrated Storage, Fulfilment, Point of Sale, Design and Distribution services. With Fastant, printing is just part of the story where you can work closer with your customers by providing them with a complete service and not just commodity print.If you fancy a change and can give us 110% then contact Matthew Wennington by clicking here matthew.wennington@fastant.co.uk
- QR Codes at FastAnt for Marketing Campaigns10th December 2011
You have probably noticed codes like this appearing on adverts, on products and packaging and wondered how they are used.These are QR codes (Quick Response codes). By scanning these with a Smartphone, the associated software will link the user with a web page or provide data.
So how does this benefit a Marketing Operation?
When a user scans the code you have provided on your marketing material, mailing or even your business card, you can provide a code to direct to a specific web page, a special offer or a microsite specific to the mailing you have just sent.
The code is similar to barcodes where your customers are already familiar with the technology so it is easy for them to just point their Smartphone at the code rather than asking them to key in a URL, but the real key is making sure you tell your customer what to do, otherwise they too will be wondering what this square code is for!
Also, as this is web based, it is possible to monitor responses and provide you with statistics from your campaign.
The possibilities are endless - perhaps you wish to show several codes on your marketing material and you can then monitor where your prospect's interest lies.
What about a link to your twitter page or your facebook account? you could even link to a video you have already stored on youtube and later see how many people from a particular campaign were interested!
What about putting a code on free gifts you have given - as long as the product is large enough to contain the code (90% of Smartphones can read 26mm by 26mm, but this all depends on the resolution of the camera in the phone as some can go smaller).
So this all sounds very positive, but what's the downside?
The key to it all is that it is for Smartphone users only so this precludes phones which may have a camera but no software to drive barcode reading.
For further information and ideas how FastAnt can help you to incorporate the latest technologies into your marketing campaign, give us a call on 0116 240 5712 - we are a business founded on innovations!
- FastAnt understand Point of Sale1st December 2011
FastAnt Instore is creatively led, and results focused. We specialise in permanent and semi permanent Point of Sale, Sales Promotions and Brand Retail Development.
Our experienced team can manage your Point of Sale project from inception to delivery in store, taking the pressure away from your marketing team.
We pay particular attention to the most cost effective and innovative methods to produce your POS items to keep your costs low, but the impact high.
You can contact FastAnt Instore on 0116 234 2630 or by email at tom.jeffery@fastant.co.uk or daljit.singh@fastant.co.uk
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