Cross Media

Today’s preferred channels for communication have created new consumer behaviors. Effective marketers are using print and new media to effectively reach their customers with targeted, one-to-one communications. By offering cross media communications you to expand your business and capitalize on this growing market.

Implementing cross-media campaigns allows you to reach consumers across both print and digital media channels with consistent messages that are most relevant to each individual recipient.  FastAnt can create campaigns that are state-of-the-art for each media channel – in design, content, interactivity and data-integrity – guaranteeing highly-consistent messaging and branding across all channels in the media mix.

FastAnt's own bespoke software solutions used in conjunction with industry leading software XM Pie has yielded fantastic results for customers by increasing response rates  and sales by virtue of targetted and personalised mailings via electronic and printed routes.

Variable Data Print - VDP

VDP is an element of on-demand printing or Web to Print.  VDP fuses several elements together including graphics, images, data and text to form a highly personalised printed item that produces an instant bond with the recipient.

FastAnt VDP campaigns are more than a basic address and contact name changing excerise.  We alter the entire content, subject to the characteristics of the sender or reader in glorious full colour in a single production run.